Wake Up Half Moon Bay

The Bigger Question

This site is not about opposing affordable housing. It is about asking whether Half Moon Bay is planning housing in a way that is fair, integrated, transparent, and shared across the city.

Affordable housing is essential. Seniors, working families, farmworkers, young adults, and long-time residents deserve meaningful opportunities to remain in Half Moon Bay.

The concern is how housing is being planned and where it is being located.

As projects such as 555 Kelly Avenue and other higher-density housing initiatives emerge, residents should be asking an important question: is Half Moon Bay pursuing a balanced, citywide housing strategy, or unintentionally concentrating affordable and higher-density housing into a limited geographic area?

Why This Matters

California’s fair housing framework is not only about producing housing units. It is also about promoting integration, expanding access to opportunity, avoiding patterns of economic concentration or segregation, and ensuring housing growth is planned equitably across communities.

Integration

Housing policy should bring communities together, not create visible divisions between areas of opportunity and areas of concentrated need.

Fair Distribution

No single neighborhood or corridor should quietly absorb a disproportionate share of higher-density or lower-income housing obligations.

Transparency

Residents deserve clear, timely information about project approvals, traffic, parking, infrastructure, environmental review, and cumulative impacts.

Long-Term Community Health

Half Moon Bay should avoid planning patterns that could create a future divide between more protected and more burdened parts of town.

The concern: Without a balanced citywide plan, Half Moon Bay risks drifting toward a pattern where opportunity, investment, and neighborhood burden are unevenly distributed. Half Moon Bay can and should avoid a future where different parts of town experience very different levels of investment, access, and neighborhood burden.

Questions Worth Asking

How does 555 Kelly fit within Half Moon Bay’s broader fair housing strategy?
Has the City analyzed cumulative concentration effects across multiple housing projects?
What alternatives involving distributed, mixed-income, citywide housing approaches were evaluated?
How are fair housing integration goals being measured and demonstrated?
How will Half Moon Bay ensure housing growth does not unintentionally reinforce geographic or socioeconomic separation over time?
What infrastructure, traffic, parking, environmental, and public safety analysis has been shared with residents?

Take Action

Residents can use the questions and sample language below to contact public officials, speak at meetings, or ask for greater transparency around 555 Kelly and Half Moon Bay’s broader housing strategy.

Send an email

Use the sample language below, edit it in your own words, and send it directly to public officials or agencies.

Open Email Draft

Speak at a public meeting

Use the questions on this page as a short public comment focused on transparency, fair distribution, infrastructure, and integration.

Review Questions

Share the page

Copy the page URL and share it directly with neighbors or community members who may want to learn more.

Use Sample Message

Sample Message

Copy, paste, and edit this language. The strongest messages are respectful, specific, and personal to your concerns.

I support affordable housing in Half Moon Bay. My concern is not with affordable housing itself, but with whether the City’s current strategy is distributing affordable and higher-density housing fairly across the whole community. As projects such as 555 Kelly move forward, I respectfully ask the City to explain how it is evaluating fair housing integration, cumulative concentration effects, infrastructure, traffic, parking, and long-term neighborhood impacts. Half Moon Bay should build housing fairly, thoughtfully, and as one community. Please provide greater transparency and consider a more balanced, distributed, citywide housing strategy.